According to the Shopify “Future of Commerce 2021” study, 84% of global consumer respondents have shopped online since the start of the pandemic.

Over the past year, consumers have significantly shifted their shopping habits. This unique mindset of the Pinterest audience provides a valuable advantage to small and medium sized businesses who can gain more visibility because of the relevancy of their content and the quality of their products. On Pinterest, businesses of any size have an equal chance to be discovered by +450 million consumers who are looking for products and services, open to all types of brands, and are planning their next purchase. Multi-feed support for Catalogs gives retailers the opportunity to engage more easily with customers all over the world, allowing them to upload a specific feed for each market they sell products in but also to upload feeds to serve different advertising strategies such as prospecting or retargeting.īecause 97% of the top searches on Pinterest are unbranded and consist of 2-3 word queries, the majority of consumers are not typing a brand name into their searches. Shopify merchants as well as any retailer with a Pinterest business account are now able to add up to 20 product feeds to their account, each indicating specific local data such as a currency, language or product availability. Pinterest is also launching Multi-feed support for Catalogs, a new feature allowing businesses to easily upload their products in multiple product feeds within the same Pinterest Business account. Shopify merchants advertising on Pinterest through Shopify will also have access to Dynamic Retargeting for the first time, which will enable them to re-engage with Pinners who have already expressed interest in their products on Pinterest. Now, more than 1.7 million Shopify merchants around the world have an easy way to bring their products to Pinterest and turn them into shoppable Product Pins that are discoverable across the platform. The Shopify Pinterest channel is now live in these new countries including Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland, and the UK.

To help merchants around the world easily bring their products online and respond to a growing demand from global consumers, Pinterest is expanding its partnership with Shopify to 27 new countries.

Pinterest ads for shopify